Industry · B2B wholesale

The order came in on WhatsApp. To a private phone.

Your customers already order by messenger – it just runs through your field reps’ private numbers. HeroChat brings that traffic back into the company, takes orders in a structured way, prompts reorders and answers delivery status questions automatically. GDPR-compliant, hosted in Germany.

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EU GDPR compliant

100 % GDPR-compliant

Data processing agreement included — for data that deserves more care than most.

Servers in Germany

Hosted in Germany

Client data never leaves the EU. AI processing runs in the Azure data centre in Frankfurt.

Made in Germany

A real contact in Berlin

Personal onboarding and a phone number to call, instead of a ticket queue.

Where it starts

The order bypasses the company.

Orders arrive as voice notes on private numbers, get retyped and eventually reach the ERP. Reordering happens whenever someone remembers.

Orders on private phones

When a field rep leaves, the customer contacts leave too. And that synced address book was never cleared with your data protection officer.

Orders that get retyped

A voice note becomes a spreadsheet row becomes an ERP entry. Three steps, three places to go wrong.

Reorders nobody prompts

The customer orders when they remember something is missing. Not when it actually runs low.

Use cases

What HeroChat takes on.

None of this replaces your team. All of it removes the groundwork before it – structured, documented and at any hour.

Take orders in a structured way

Article number, quantity, delivery date, exceptions – asked in order and handed over as a clean record.

Prompt reorders

A reminder at the right interval, derived from the last order – before the customer buys elsewhere.

Answer delivery status

Order number in, status out. Without anyone checking the ERP and calling back.

Take load off field sales

Catalogues, price lists, terms – available on request instead of sent one by one.

Keep communication in the company

Every order chat runs through a company number. If someone changes team, the history stays.

Hand over to the back office

Special terms, complaints, framework agreements: a person takes over, with the full history.

You draw the line: which topics the AI closes on its own and which it only prepares is something we set together during onboarding.

What it is worth

Let us actually do the maths.

Rather than advertise a percentage, we show the assumptions. Swap in your own numbers – the structure stays the same.

Worked example: a wholesaler with around 800 regular customers

  • per monthper year
  • client contacts (all channels)approx. 2,200approx. 26,400
  • of those, routine matters needing no advice70 % → 1,54018,480
  • of those, fully handled by the AI60 % → 92411,088
  • average handling time per matter5 minutes5 minutes
  • working time savedapprox. 77 hrsapprox. 924 hrs
  • fully loaded staff cost assumed45 €45/hour45 €45/hour
  • less HeroChat Pro− €129− €1,548
  • calculated effectapprox. €3,340approx. €40,000
Saved working time is only the first lever. What is left lying beside it can be quantified too – across a year that comes to three lines:

Manual order entry

€38,880/year

Every order retyped from a voice note costs minutes and produces errors that cost more later than the minutes did.

Worked example: 1,200 orders/month × 6 min manual entry = 120 hrs × €45/hour = €5,400/month × 60 % saved through structured ordering = €3,240/month = €38,880/year

Reorders that never come

€172,800/year

The customer did not switch. They just forgot to order – and next time somebody else was quicker.

Worked example: 800 regular customers × 30 % with no systematic follow-up = 240 × 2 extra orders/year when prompted = 480 × €360 average order value = €172,800

Support calls about delivery status

€14,580/year

"Where is my delivery?" is the lowest-value question in the building – and the most frequent.

Worked example: 900 status calls/month × 4 min = 60 hrs × €45/hour = €2,700/month × 45 % automatable = €1,215/month = €14,580/year
€226,000/year

Calculated annual loss for a wholesaler with 800 regular customers – from manual order entry, reorders nobody prompted and status calls that can be answered without tying anyone up.

A simplified worked example for illustration, not a promise of results. Every percentage and amount is a deliberately disclosed assumption, not a measured or externally sourced value. Actual figures depend on your size, your enquiry volume and your staff costs. We are happy to run the model with your own numbers on a first call.

Channels

One inbox for everything that arrives.

Your clients decide where they write. All you decide is who answers.

FAQ

Common questions.

Can customers order over WhatsApp?
Yes. What matters legally is that the order is documented traceably – and a complete, exportable history does that better than a voice note on a private phone. Through the official WhatsApp Business API the communication stays inside the company, with the Art. 28 GDPR data processing agreement included.
What happens to the contacts when a field rep leaves?
They stay with the company. That is precisely the difference from a private phone, where the address book and history walk out with the person – a data protection problem few businesses have actually addressed.
Can our ERP be connected?
Through the REST API and via Zapier, Make and n8n, orders and status queries can be exchanged. With long-grown ERP landscapes we check honestly upfront what is actually possible, before you commit.
Can the AI really take orders?
It asks for article number, quantity and delivery date in order and hands over a clean record. What it does not do is negotiate terms or check credit limits – that stays with the back office.
What does it cost for a wholesaler?
For businesses needing ERP integration, an SLA and a dedicated contact, the Custom tier is the right entry point. Basic and Pro are €89 and €149 per month. See all pricing

Bring the orders back into the company.

Try HeroChat free – order intake, reorder prompts and delivery status from one inbox.

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