Industry · E-commerce

The full basket that never got paid for.

Most shops lose the bulk of their revenue between "add to basket" and "buy". HeroChat answers product and shipping questions at the moment of decision, reminds people about abandoned baskets and takes over status enquiries after the sale. GDPR-compliant, hosted in Germany.

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EU GDPR compliant

100 % GDPR-compliant

Data processing agreement included — for data that deserves more care than most.

Servers in Germany

Hosted in Germany

Client data never leaves the EU. AI processing runs in the Azure data centre in Frankfurt.

Made in Germany

A real contact in Berlin

Personal onboarding and a phone number to call, instead of a ticket queue.

Where it starts

The question comes before the sale. The answer, after.

At the moment of decision nobody is reachable – and after the order "where is my delivery?" ties up the whole support desk.

The pre-purchase question goes unanswered

"Will this fit my model?" Someone who cannot find out does not buy – and does not write a support email either.

"Where is my order?"

The most common enquiry in any shop, the one with the least value added – and it still eats hours every day.

The one-time buyer stays one-time

Contact ends with the order. The newsletter reaches a fraction, and the rest buy from someone else.

Use cases

What HeroChat takes on.

None of this replaces your team. All of it removes the groundwork before it – structured, documented and at any hour.

Pre-purchase advice in chat

Size, compatibility, material, delivery time – answered from your catalogue, at the moment of decision.

Recover abandoned baskets

A short message with what was left behind – on the channel that actually gets read.

Order status automatically

Tracking number, delivery window, delays – answered without anyone opening a ticket system.

Take returns

Reason, condition, photos, return label – collected in order instead of across five emails.

Target promotions

Flash sale, remaining sizes, VIP early access – to the people who opted in, not to everyone.

Collect reviews

A message a few days after delivery – while the product is still new and the feeling is fresh.

You draw the line: which topics the AI closes on its own and which it only prepares is something we set together during onboarding.

What it is worth

Let us actually do the maths.

Rather than advertise a percentage, we show the assumptions. Swap in your own numbers – the structure stays the same.

Worked example: a shop with around 2,500 orders a month

  • per monthper year
  • client contacts (all channels)approx. 1,800approx. 21,600
  • of those, routine matters needing no advice75 % → 1,35016,200
  • of those, fully handled by the AI70 % → 94511,340
  • average handling time per matter4 minutes4 minutes
  • working time savedapprox. 63 hrsapprox. 756 hrs
  • fully loaded staff cost assumed32 €32/hour32 €32/hour
  • less HeroChat Pro− €129− €1,548
  • calculated effectapprox. €1,890approx. €22,600
Saved working time is only the first lever. What is left lying beside it can be quantified too – across a year that comes to three lines:

Abandoned baskets nobody reminded

€163,200/year

The basket was full and the intent was there. What was missing was an answer, a shipping note – or simply a reminder that evening.

Worked example: 4,000 abandonments/month × 4 % recovered by a reminder = 160 × €85 average basket = €13,600/month = €163,200/year

Buyers who never return

€102,000/year

The most expensive customer is the one you already won and then never spoke to again.

Worked example: 2,500 buyers/month × 12 = 30,000/year × 4 % who buy again after targeted contact = 1,200 orders × €85 = €102,000

Promotion reach left unused

€61,200/year

A flash sale nobody sees is not a flash sale. A newsletter reaches a fraction of the people it should.

Worked example: 12 promotions/year × 3,000 contacts reached × 2 % conversion = 720 orders × €85 average basket = €61,200
€326,000/year

Calculated annual loss for a shop with 2,500 orders a month – from abandoned baskets, one-time buyers nobody spoke to again and promotions that reach only a fraction.

A simplified worked example for illustration, not a promise of results. Every percentage and amount is a deliberately disclosed assumption, not a measured or externally sourced value. Actual figures depend on your size, your enquiry volume and your staff costs. We are happy to run the model with your own numbers on a first call.

Channels

One inbox for everything that arrives.

Your clients decide where they write. All you decide is who answers.

FAQ

Common questions.

Is WhatsApp GDPR-compliant for online shops?
Through the official WhatsApp Business API, yes. HeroChat stores data in Germany and processes AI requests in the Azure data centre in Frankfurt; you get the Art. 28 GDPR data processing agreement ready to sign.
Can we send abandoned-basket reminders?
Only with documented consent for that channel – a basket reminder is marketing, not a transactional notice. HeroChat collects the consent, logs it and honours withdrawal. A shipping or status message about an existing order is straightforward.
Can our shop system be connected?
Through the REST API and via Zapier, Make and n8n, order and status data can be exchanged. With the common shop platforms this is standard; for bespoke builds we check upfront.
Does the AI really answer product questions correctly?
It learns from your catalogue and FAQs. What it cannot answer confidently, it does not answer – it hands over to a person rather than guessing. With compatibility and dimensions that is the more important half.
What does it cost for a shop?
Basic is €89 per month and Pro €149, or €79 and €129 paid annually. At an average basket of €85, one recovered basket a day covers the subscription several times over. See all pricing

Answer while the basket is still open.

Try HeroChat free – buying advice, basket reminders and status enquiries from one inbox.

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