Definition: Conversational commerce
Conversational commerce is selling and advising over chat and messaging channels such as WhatsApp – customers buy and ask in conversation rather than through forms.
Selling in chat
Instead of anonymous forms and carts, a dialogue emerges: questions about products, availability and delivery are answered right in the chat, recommendations are made, the purchase is guided. That lowers the barrier and raises conversion. An AI chatbot handles the fast first response around the clock.
Why speed decides
In conversational commerce speed-to-lead matters: whoever answers in minutes sells more often than whoever takes hours. Messaging channels make exactly that fast, personal advice possible.
Related terms
WhatsApp chatbot
A WhatsApp chatbot answers messages automatically right inside WhatsApp – via the official WhatsApp Business A…
Read more DefinitionSpeed-to-lead
Speed-to-lead is the time between an enquiry and the first response to it. The shorter it is, the higher the c…
Read more DefinitionConversational AI
Conversational AI is technology that enables natural conversations between humans and machines – the foundatio…
Read more DefinitionOmnichannel communication
Omnichannel communication bundles all channels – WhatsApp, website chat, Instagram, Facebook, email – in one i…
Read moreFrequently asked questions
What is conversational commerce in simple terms?
Which channels does conversational commerce use?
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