Definition: WhatsApp Business API
The WhatsApp Business API is Meta's official interface that lets companies use WhatsApp for customer communication at scale and in an automated way – provided through a Business Solution Provider.
API vs. WhatsApp Business app
The free WhatsApp Business app is made for sole traders and a single phone. The WhatsApp Business API targets companies with many enquiries: multiple agents, automation, and integration with chatbots and systems. Access is only available through an official Business Solution Provider.
What about costs?
Meta bills per conversation; the exact terms depend on the provider and usage. A WhatsApp chatbot on the API automates many of these conversations and so lowers the cost per answered request.
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Read moreFrequently asked questions
What is the difference between the WhatsApp Business app and the API?
How do I get access to the WhatsApp Business API?
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